Accountant website design
People choosing an accountant are usually comparing a few firms at once, often because their old one retired, stopped replying or got too expensive. They want to see that you work with businesses like theirs, roughly what it costs, and who they will deal with. Most accountancy websites tell them none of that.
hosting and edits included
- No long-term contract
- You own your domain
- Edits included
An accountant's website needs a page for each service and the type of client you serve, clear fee guidance or packages, the people they will deal with, and the disclosures professional bodies expect, such as your professional indemnity insurer and any registrations. We build that for £949 setup and £59 a month (Grow) for most practices, or £449 and £39 (Launch) for a sole practitioner or bookkeeper.
What a prospective client looks for
- Do you work with businesses like mine? Sole traders, limited companies, landlords, contractors, a particular sector. Say who you are for.
- What does it cost? Fixed monthly packages, or at least "from" prices, filter out the wrong enquiries and reassure the right ones.
- Who will I deal with? Real names, qualifications and photos.
- How does switching work? Most new clients are leaving someone. Explain the handover in plain English.
- Which software do you use? Business owners care whether you work with what they already use.
Disclosures and professional body rules
The Provision of Services Regulations 2009 require service businesses to make certain information available to clients, and a website is one way to do it. ICAEW's helpsheet for member firms lists, among other things, the firm's name and legal form, contact details, the professional body and register for regulated work such as audit, insolvency or probate, and, where the firm must hold professional indemnity insurance, the insurer's contact details and the territorial coverage.
ICAEW's guidance on names also says the description "Chartered Accountants" should not form part of a firm's name, and that member firms may not register domain names that include "Chartered Accountant", "ACA" or "FCA". That matters when you choose a web address.
This is a summary to help you plan a website, not professional advice. If you are a member of ACCA, AAT or another body, check its rules too, and if you trade as a limited company, the company disclosure rules in our startup website guide also apply.
Pages an accountancy website needs
- Accounts and tax for limited companies
- Self assessment for sole traders and landlords
- Bookkeeping, payroll and VAT
- Packages and fees
- Switching accountants
- Team, with qualifications
- Regulatory information and complaints
Example: a small practice serving limited companies and sole traders
- 10+ pages: a page per service, packages and fees, switching accountants, team
- Provision of Services disclosures and professional indemnity details in place
- Enquiry form that asks business type, needs and software
- Google Business Profile and local search groundwork
- Next-working-day edits for fee and team changes
Fixed price. No long-term contract. You own your domain and content.
Fewer, better enquiries
A short enquiry form that asks the business type, turnover band, what they need and which software they use means you can tell from the first email whether it is a fit. That saves a discovery call on every enquiry that was never going to work. Our law firm website page covers a similar approach for another regulated profession.
Prices checked 18 October 2026. Sources: ICAEW helpsheet on the Provision of Services Regulations; ICAEW on names and letterheads. Platforms change prices and run offers, so check before you buy. Some prices exclude VAT.
Questions people ask
How much does an accountant website cost?
Ours is £949 setup and £59 a month for most practices, or £449 and £39 a month for a sole practitioner or bookkeeper, including hosting and edits.
What must an accountant's website show?
Under the Provision of Services Regulations, information such as the firm's name, legal form, contact details, any regulated registrations, and professional indemnity insurer details and coverage where insurance is required. ICAEW's helpsheet sets out suggested wording.
Should accountants publish their fees?
It is not required, but packages or "from" prices help clients choose and filter out poor-fit enquiries. Many firms publish starting prices and quote the rest.
Can my domain include 'chartered accountants'?
ICAEW's guidance says member firms may not register domain names incorporating "Chartered Accountant", "ACA" or "FCA". Check the guidance before you buy a domain.
Keep reading
Want a fixed price instead of a range?
Tell us what your business does and what the site needs to do. We'll come back with the tier that fits and the exact price, including when the answer is the cheapest one.
- Fixed price, published
- No long-term contract
- You own your domain
- Edits included