Estate agent website design
Buyers and tenants find properties on the portals. Sellers and landlords choose an agent, and they usually check the agent's own website before they book a valuation. That is the job your website does: win instructions, and carry the information the rules say must be there.
hosting and edits included
- No long-term contract
- You own your domain
- Edits included
An estate or letting agent's website needs a valuation request that is easy to find, pages for sellers and landlords, your area knowledge, your redress scheme and, for letting agents, your full list of fees and, in England, your client money protection certificate. We build that for £949 setup and £59 a month (Grow) for most independent agents, or £1,950 and £129 (Scale) for several branches.
Who your website is really for
Sellers and landlords
Your instructions. They want to know you sell or let in their street, what you charge, how you market a property, and how to book a valuation. This is where the site earns its keep.
Buyers and tenants
Mostly arrive from the portals. They need listings that match the portal, with the information the rules require, and a quick way to book a viewing.
What the rules say your website must show
- Redress scheme. Estate agents dealing with residential property in the UK, and letting agents and property managers in England or Wales, must belong to a redress scheme: The Property Ombudsman or the Property Redress Scheme. Agents who do not join can be fined up to £5,000.
- Letting fees. Under section 83 of the Consumer Rights Act 2015, a letting agent with a website must publish its list of fees there, with a description of each, whether it is per property or per tenant, and the amount including tax. In England, the list must also name the agent's redress scheme and, where it applies, its client money protection scheme.
- Client money protection. In England, letting and property management agents holding client money must belong to an approved scheme and display their membership certificate prominently in their offices and on their website.
- Material information in listings. National Trading Standards guidance sets out what listings should include. Part A, for all properties, covers the price or rent, the council tax band and, for sales, the tenure. Parts B and C cover things like property type, construction, utilities and parking, and issues such as flood risk where they apply.
This is a summary to help you plan a website, not legal advice. The government, legislation and National Trading Standards pages linked below are the authority, and rules differ in Scotland and Northern Ireland.
Pages an agency website usually needs
- Book a valuation, on every page
- Selling with us: how you market a home, your fees or how they are set
- Landlords: lettings and management services, with your fee list
- Area guides for the streets and villages you know best
- Team, with who covers which area
- Property search, fed from your property software
- Redress, client money protection and complaints information
Example: an independent sales and lettings agent with one office
- 10+ pages: valuation, selling, landlords, management, area guides and team
- Letting fees list with redress and client money protection statements in the right place
- Client money protection certificate published on the site
- Property search linked to your property software feed (scoped on a call)
- Google Business Profile, reviews setup and next-working-day edits
Fixed price for the site. Connecting a property feed depends on your software and is confirmed on a call before you commit.
Area pages that win instructions
A seller searching for "estate agents in" their town is choosing an agent, not a house. An honest page about each area you cover, with what sells there, recent results you are happy to publish and who in your team knows it, gives them a reason to pick you, and gives Google a page to show. That is the part of an agency site most templates leave out.
Prices checked 18 October 2026. Sources: GOV.UK: redress schemes for property agents; Consumer Rights Act 2015, section 83; GOV.UK: client money protection enforcement guidance; National Trading Standards: Part A material information; National Trading Standards: Parts B and C. Platforms change prices and run offers, so check before you buy. Some prices exclude VAT.
Questions people ask
How much does an estate agent website cost?
Ours is £949 setup and £59 a month for most independent agents, or £1,950 and £129 a month for several branches, including hosting and edits. Connecting your property feed is scoped on a call.
Do letting agents have to publish fees on their website?
Yes. The Consumer Rights Act 2015 requires letting agents with a website to publish their list of fees on it, including tax. In England, the list must also name their redress scheme and, where it applies, their client money protection scheme.
Does my client money protection certificate need to be on my website?
In England, yes, if you are required to belong to a scheme. The certificate must be displayed prominently in your office and on your website.
Can you show our listings on our own site?
Usually, through a feed from your property software. It depends on the software, so we confirm what is possible on a call before quoting.
Keep reading
Want a fixed price instead of a range?
Tell us what your business does and what the site needs to do. We'll come back with the tier that fits and the exact price, including when the answer is the cheapest one.
- Fixed price, published
- No long-term contract
- You own your domain
- Edits included